REGISTRATION | 60 min | All Attendees

COCKTAIL RECEPTION | 60 min | All Attendees

KEYNOTE | 60 min | All Attendees

Conference-opening welcome from accesso CEO Lee Cowie. Sets the theme, the energy, and the purpose of three days together. Lee shares his view of where the industry is heading, his vision around strategic priorities for accesso Intelligence, the integrated payments strategy designed to simplify transaction economics across the operator estate, and the connection of accesso's product suite.

KEYNOTE PANEL | 60 min | All Attendees

Three operators from different verticals share how they mapped the real guest journey — not the one in the brochure — and what they changed when they saw the gaps. Extended format includes detailed operator case studies, group exercises to apply the framework to your own venue, and a facilitated Q&A segment. Moderated discussion.

THOUGHT LEADERSHIP | 45 min | All Attendees

Why guests buy and why they don't. A behavioral economics lens on ticket pricing, perceived value, and the moments where a small change in framing changes purchase decisions significantly. Draws on research across consumer psychology and real operator examples to show how pricing presentation drives behavior.

KEYNOTE | 60 min | All Attendees

An industry voice speaking to the broader forces shaping the attractions and entertainment landscape. Practical, energizing session to close the morning plenary block and send attendees into the afternoon breakouts with fresh perspective. Audience Q&A included.

WORKSHOP | 60 min | Breakout | Guest Experience / Marketing

Interactive session where attendees work through a framework for giving guests real-time choices based on conditions at the venue. How dynamic content, queue data, and personalization engines let the guest shape their own day.

PRODUCT SHOWCASE | 60 min | Breakout | Freedom Users / All Attendees

The accesso Freedom roadmap: what is shipping, what is coming, and what it means for F&B, retail, and multi-revenue venue operators. Live demo elements included.

PRODUCT SHOWCASE | 60 min | Breakout | Ingresso Users / All Attendees

Channel distribution, third-party integration, and the Ingresso roadmap. How operators are expanding reach without losing control of pricing and the guest experience.

THOUGHT LEADERSHIP | 60 min | Breakout | Operations / IT / Guest Experience

Your guest experiences one continuous journey, but most venues manage it in fragments. This session reframes guest experience strategy around the critical handoff points between systems — where the biggest opportunities for improvement live — and provides a diagnostic framework for prioritizing technology investments that create continuity, not just capability.

PRODUCT SHOWCASE | 55 min | Breakout | Passport Users / All Attendees

Ticketing, membership, dynamic access, and the roadmap ahead. Where Passport is going in the next 12 months and how operators can take advantage of new capabilities now.

PRODUCT SHOWCASE | 55 min | Breakout | Paradox Users / All Attendees

Resort innovation, operational enhancements, and the Paradox product roadmap. What is shipping and what operators can do with it right now.

PRODUCT SHOWCASE | 55 min | Breakout | ShoWare Users / All Attendees

Venue ticketing, reporting, and the ShoWare product direction for live entertainment operators.

ROUNDTABLE | 60 min | Breakout | Operations / Legal / Guest Experience

Accessible queuing has quietly become one of the most operationally complex problems in our industry. Diagnostic rates are climbing, demand patterns are shifting, and public cases show how quickly the wrong response creates a crisis. Jon shares the science, the data, and the operational levers. Built for conversation, not slides.

WORKSHOP | 60 min | Breakout | Marketing / eCommerce

How to build an online commerce experience that converts without compromising the guest relationship. Channel strategy, cart design, bundling logic, the post-purchase moment, and how smarter image presentation is transforming the way guests discover and buy.

LEARNING LAB | 60 min | Breakout | Siriusware Users

Troubleshooting, configuration deep dives, and the practical skills that keep Siriusware running smoothly. Structured as an open lab with facilitated Q&A.

FIRESIDE CHAT | 60 min | Guest Experience / Operations / HR

Introduces GXOS (Guest Experience Operating System), a framework designed to help attractions operationalize and continuously improve the guest experience through onboarding, training, leadership reinforcement, recovery systems, recognition, and ongoing operational refinement.

PRODUCT HIGHLIGHTS | 90 min | All Attendees

A deep-dive overview of the biggest accesso product and platform developments from the past year. Product teams walk through what shipped, what's coming, and what's changed across the full accesso suite — Freedom, Passport, Paradox, Siriusware, Ingresso, and ShoWare. Extended 90-minute format gives teams time to go deeper on key features, share live demo moments, and take questions directly from the floor. Sets the context for every session across the rest of the conference.

MEET WITH SPONSORS | 30 min | All Attendees

THOUGHT LEADERSHIP | 60 min | All Attendees

Most operators know their ticket price. Very few know their true all-in cost of accepting a payment. Hidden fees, 30–60 day settlement cycles, and finance teams reconciling across disconnected systems — this is a business performance problem dressed up as a payments problem. This session opens that conversation honestly, walks through real operator examples, and looks at what embedded payments make possible when the full transaction lifecycle is connected.

LUNCH KEYNOTE | 105 min | Lunch served in ballroom | All Attendees

Midday keynote anchoring Day 2 around the intelligence theme. Bridges the morning product showcase into the afternoon revenue and operations tracks. Lunch is served for all attendees inside the ballroom during this session.

MEET WITH SPONSORS | 30 min | All Attendees

WORKSHOP | 60 min | Breakout | Marketing / Revenue / Ops

Hands-on session exploring how to design upsell and cross-sell moments that feel like service rather than sales. Using purchase history, venue conditions, and timing to trigger offers that guests actually want.

LEARNING LAB | 60 min | Breakout | Siriusware Users

Troubleshooting, configuration deep dives, and the practical skills that keep Siriusware running smoothly. Structured as an open lab with facilitated Q&A.

LEARNING LAB | 60 min | Breakout | ShoWare Users

Configuring reporting dashboards, building custom reports, and using ShoWare data to inform programming and pricing decisions for live entertainment operators.

LEARNING LAB | 60 min | Breakout | accesso Pay Users

Getting the most out of cashless payment infrastructure. Configuration, guest communication, refund workflows, and the data layer that comes with it.

CASE STUDY + DISCUSSION | 60 min | Breakout | Revenue / GM / Finance

How operators in different verticals are using pricing intelligence to maximize yield without eroding guest trust. Real examples of pricing strategies, the data that informed them, and the results.

DEMO + DISCUSSION | 60 min | Breakout | Operations / Finance

Mobile point-of-sale as an operations strategy, not just a hardware choice. How mPOS changes staffing, reduces friction, and creates new revenue zones across the venue.

LEARNING LAB | 60 min | Breakout | Passport Users

Deep dive into advanced ticketing configuration, dynamic pricing setup, and reporting customization. Bring your laptop and your questions.

LEARNING LAB | 60 min | Breakout | LoQueue Users

Fine-tuning virtual queue algorithms, capacity rules, and guest communication sequences. Attendees work on scenarios pulled from real venue data.

ROUNDTABLE | 60 min | Breakout | Venue Operators

Event-day intelligence, dynamic seat pricing, concession revenue patterns, touring act vs. resident show differences. Facilitated peer conversation — no slides.

LEARNING LAB | 60 min | Breakout | All Attendees

Navigate your accesso upgrade path. What the transition process looks like, what to expect at each stage, and how to set your team up for a smooth migration.

KEYNOTE + LIVE DEMO | 60 min | Breakout | All Attendees

accesso Intelligence product vision talk, grounded in real operator pain points. Live walkthrough of what a connected intelligence layer looks like when ticketing, queuing, payments, and access control all feed the same brain.

ROUNDTABLE | 60 min | Breakout | Ski & Mountain Operators

Season pass intelligence, dynamic lift ticket pricing, weather-dependent operations, multi-mountain visibility. Facilitated peer conversation — no slides.

THEMED EXPERIENCE | 90 min | All Attendees

FIRESIDE CHAT / PANEL | 60 min | All Attendees

Three guests, one moderator, no slides. An operator who has lived through a technology transformation, a technology leader looking at innovation, and an industry voice with sight lines across the competitive landscape sit down together for a freeflowing discussion about the near future. Audience Q&A makes up half the session.

MEET WITH SPONSORS | 30 min | All Attendees

FIRESIDE CHAT | 60 min | All Attendees

A client tells their story in their own words. No script. A conversation about what the operation looked like before, what changed, and what they learned. Extended format includes a deeper walk through the implementation process, the team dynamics behind the change, and an honest conversation about what they'd do differently. The most authentic session on the agenda.

THOUGHT LEADERSHIP | 60 min | All Attendees

Where AI is already working in attractions and entertainment — not hype, but deployed, measured outcomes. accesso client use cases alongside broader industry examples. Extended format allows for a deeper exploration of practical AI applications, a live walkthrough of how accesso's Intelligence layer uses AI-driven signals, and an audience Q&A. Practical and grounded, not speculative.

MEET & GREET | 60 min | All Attendees

THOUGHT LEADERSHIP + DISCUSSION | 60 min | Breakout | Leadership / Operations

Most organizations collect more data than they use. How do you get front-line teams to actually look at dashboards, trust the numbers, and change behavior? Practical steps for creating a culture where data informs decisions at every level.

LEARNING LAB | 60 min | Breakout | Siriusware Users

From dynamic pricing configuration to membership and benefits management. A comprehensive Siriusware capability session for experienced users.

LEARNING LAB | 60 min | Breakout | IT / Leadership / Operations

AI is reshaping how venues operate — but where do you start? This session cuts through the noise with practical, product-agnostic guidance on building an AI strategy at your organization. Whether you're just getting started or looking to go deeper, walk away with ideas you can use.

LEARNING LAB | 30 min | Breakout | Freedom Users

Hands-on lab covering Freedom POS setup, order flow configuration, and layout design. Bring your laptop.

INTERACTIVE SESSION | 30 min | Breakout | Marketing / Operations / IT

How to surface wait times, crowd levels, recommendations, and dynamic pricing in ways that feel helpful rather than intrusive. Design principles for guest-facing data. What airlines, ride-share, and retail do well that attractions can learn from.

THOUGHT LEADERSHIP | 30 min | Breakout | Marketing / eCommerce

Your guests have already decided to buy. The question is whether your checkout is letting them do it as easily as possible. Across accesso's client base, mobile is increasingly the most popular and highest-value purchase channel. This session unpacks why, and what changes when an operator stops treating mobile as a stripped-down version of desktop.

WORKSHOP | 60 min | Breakout | Directors / VPs / IT Leaders

Attendees work through a framework for building an internal business case for investment in connected technology. How to quantify the cost of disconnected systems, project the value of integration, and present it to leadership in language that gets approvals.

THOUGHT LEADERSHIP | 60 min | Breakout | All Attendees

How adjacent industries have solved problems that attractions and entertainment are still working on. Real examples from airlines, hotels, stadiums, and retailers that attendees can adapt.

ROUNDTABLE | 60 min | Breakout | Theme Park & Attractions Operators

Capacity management, virtual queue adoption, per-cap optimization, seasonal pricing strategies. Facilitated peer conversation — no slides.

CASE STUDY | 60 min | Ballroom | Operations / Risk / Legal

How 1RISK integrates with the accesso ecosystem to give operators a unified view of liability, incident reporting, and compliance. Real-world deployment examples and the operational changes that followed.