Conference-opening welcome from accesso's CEO, Lee Cowie. Sets the theme, the energy, and the purpose of three days together. Frames "Build What's Next. Together." as a genuine invitation, not a slogan. In this session Lee Cowie will share is view of where the industry is heading and what that mean's for accesso and accesso clients. He'll share his vision around strategic priorities for accesso Intelligence, our integrated payments strategy designed to simplify transaction economics aross the operator's estate, and the connection of accesso's product suite.

Why guests buy and why they don't. A behavioral economics lens on ticket pricing, perceived value, and the moments where a small change in framing changes purchase decisions significantly.

Three operators from different verticals share how they mapped the real guest journey, not the one in the brochure, and what they changed when they saw the gaps. Moderated discussion with audience Q&A.

Hospitality is no longer limited to frontline friendliness or isolated service moments. Guests have more choices than ever before, and the organizations creating long-term loyalty are often the ones that consistently make guests feel welcomed, valued, understood, and emotionally connected throughout the experience.

This keynote explores the operational mindset behind strong hospitality cultures and the role that intentional guest interactions play in shaping emotional outcomes, guest loyalty, and the organization’s reputation. Through real-world stories and practical examples from the attractions industry, attendees will learn how hospitality influences every stage of the guest experience and how great experiences happen intentionally, not by chance.

Hands-on session exploring how to design upsell and cross-sell moments that feel like service rather than sales. Using purchase history, venue conditions, and timing to trigger offers that guests actually want.

accesso analyzed 2.5 million visitor reviews across 500 attractions in 37 countries over a decade. This session presents what that data found — and several of the findings will surprise you. We'll walk through the seven headline findings from the 2026 Voice of the Visitor report, with some views from clients who have seen their data.  Every attendee leaves with a copy of the report and an invitation to see their own venue's benchmark.

Troubleshooting, configuration deep dives, and the practical skills that keep accesso Siriusware running smoothly. Structured as an open lab with facilitated Q&A.

Getting the most out of cashless payment infrastructure. Configuration, guest communication, refund workflows, and the data layer that comes with it.

This class explores best practices for daily admissions, passes, and memberships—empowering staff and managers to optimize operations and enhance the guest experience. Whether you’re new to the system or looking to fine-tune your current setup, this session will equip you with the knowledge and confidence to make accesso Siriusware work smarter for your venue.

In this session learn about how to navigate your accesso upgrade path. 

accesso Intelligence product vision talk, grounded in real operator pain points. Live walkthrough of what a connected intelligence layer looks like when ticketing, queuing, payments, and access control all feed the same brain.

Growth is exciting until scaling in place becomes more of a hindrance than a help. We'll share how accesso Horizon might help alleviate the bottlenecks and support your growth.

Accessible queuing has quietly become one of the most operationally complex problems in our industry. Diagnostic rates are climbing, demand patterns are shifting, and the public cases (Disney, Six Flags, Merlin, SeaWorld) show how quickly the wrong response creates a crisis. We will share the science of why queuing is a barrier, the data on what is actually driving demand, and the operational levers that hold up under scrutiny. The session is built for conversation, not slides. Come ready to compare notes!

How to build an online commerce experience that converts without compromising the guest relationship. Channel strategy, cart design, bundling logic, the post-purchase moment, and how smarter image presentation is transforming the way guests discover and buy.

Maximize your mountain operations with Ski Smart, a focused training session on leveraging accesso Siriusware software to its fullest potential. Designed for frontline staff, supervisors, and system managers, this class delivers practical tips, real-world scenarios, and time-saving workflows that improve guest experience and operational efficiency. Learn best practices for ticketing, rentals, access control, and reporting—all tailored to the unique demands of ski resorts. Whether you're new to Siriusware or a seasoned user looking to refine your skills, this session ensures you leave ready to streamline processes and elevate service on and off the slopes.

Your guest experiences one continuous journey, but most venues manage it in fragments. This session reframes guest experience strategy around the critical handoff points between systems—where the biggest opportunities for improvement live—and provides a diagnostic framework for prioritizing technology investments that create continuity, not just capability.

Many organizations invest heavily in training, but struggle to sustain consistency once the initial momentum fades. This breakout session introduces GXOS (Guest Experience Operating System), a framework designed to help attractions operationalize and continuously improve the guest experience through onboarding, on-the-job training, leadership reinforcement, recovery systems, recognition, and ongoing operational refinement.

Join us for a relaxed evening following the first day of accesso Next. Continue the day’s conversations, reconnect with familiar faces, and meet new members of the accesso community over light bites, drinks, and signature cocktails inspired by accesso Next’s four pillars: Commerce, Experience, Operations, and Intelligence. This is your opportunity to unwind, strengthen new connections, and build momentum for the days ahead.

A fast-paced, high-energy overview of the biggest accesso product and platform moments from the past year.

Most operators know their ticket price. Very few know their true all-in cost of accepting a payment. Hidden fees, 30–60 day settlement cycles, and finance teams spending their weeks reconciling across disconnected systems, this is a business performance problem dressed up as a payments problem. This session opens that conversation honestly and looks at the advantages of embedded payments and what happens when embedded payments deliver their full value.

We've entered a new era - one where the most memorable guest experiences are powered by intelligence at every turn. In this keynote, we'll explore what that means for visitor attractions and unveil how accesso is bringing it to life, including the addition of accesso Intelligence to the accesso family. Join us as we look at where the industry is headed and how the fusion of artificial intelligence with the art of experience will help you understand what's happening, know what to do next, and act with clarity. This is the age of intelligent experiences and it starts here. 

Interactive session where attendees work through a framework for giving guests real-time choices based on conditions at the venue. How dynamic content, queue data, and personalization engines let the guest shape their own day.

The accesso Freedom roadmap: what is shipping, what is coming, and what it means for F&B, retail, and multi-revenue venue operators. Live demo elements included.

Channel distribution, third-party integration, and the Ingresso roadmap. How operators are expanding reach without losing control of pricing and the guest experience.

Visitor management and complex guest entitlements, end-to-end resort experiences and key integrations. All the exciting accesso Horizon recent enhancements as well as those coming in the near- and mid-term.

Deep dive into advanced ticketing configuration, dynamic pricing setup, and reporting customisation. Bring your laptop and your questions.

Resort innovation, operational enhancements, and the accesso Paradox product roadmap. What is shipping and what operators can do with it right now.

Venue ticketing, reporting, and the accesso ShoWare product direction for live entertainment operators.

Join us for a look at what's ahead for 1RISK as it becomes your primary hub for waivers and guest follow-up. We'll cover the new On-Premise Waiver Solution with POS-linked, continuously updated kiosks; expanded group management for uploading rosters and sending reminders; and a new scheduling component that automates follow-ups until a waiver is signed. You'll also see SMS/text and email follow-ups with direct signing links, customizable email templates, and a new daily export to Ascent360 to power your marketing campaigns. Come see how 1RISK is built for what's next.

Join us for a colorful and engaging reception where conversation, personalization, and connection bring accesso Intelligence to life. Explore the questions that matter most to your organization, discover your specialty cocktail match through a quick interactive quiz, and exchange ideas with fellow attendees using thoughtful prompts throughout the event. Come connect with peers, uncover new perspectives, and see how better signals and insights can help you make smarter decisions about what comes next.

How operators in different verticals are using pricing intelligence to maximize yield without eroding guest trust. Real examples of pricing strategies, the data that informed them, and the results.

Mobile point-of-sale as an operations strategy, not just a hardware choice. How mPOS changes staffing, reduces friction, and creates new revenue zones across the venue.

Most organizations collect more data than they use. Practical steps for creating a culture where data informs decisions at every level — from the GM to the front-line team.

Unscripted, unfiltered. Attendees ask questions, share feedback, and have an opportunity to speak to accesso leadership directly.

A facilitated conversation for theme park and attractions operators to share what's working, what's hard, and what's next. Bring your questions, your challenges, and your wins. This session is driven by the room.

A facilitated conversation for ski and mountain resort operators to share what's working, what's hard, and what's next. Bring your questions, your challenges, and your wins. This session is driven by the room.

accesso Horizon was built from the ground up to enable seamless integrations across your ecosystem. We'll be spotlighting the flexibility and diversity across the spectrum of cross-system integrations.

Where AI is already working in attractions and entertainment — not hype, but deployed, measured outcomes. accesso client use cases alongside broader industry examples.

Hands-on lab covering accesso Freedom POS setup, order flow configuration, and layout design. Two previously separate sessions combined into one cohesive, practical lab.

From dynamic pricing configuration to membership and benefits management. A comprehensive accesso Siriusware capability session for experienced users.

Configuration deep dives and practical skills to leverage everything your accesso Horizon system provides. Structured as a guided lab and Q&A.

Ever wonder how we decide which version of a feature or design actually works best? In this session, we'll pull back the curtain on A/B testing and show you how it helps us make smarter, data-driven decisions on accesso Passport. Through real examples, you'll see how small changes are tested with real guests to find out what truly moves the needle — from button colors to checkout flows. No technical background required; just bring your curiosity and leave knowing how every experiment adds up to a better guest experience.

How to surface wait times, crowd levels, recommendations, and dynamic pricing in ways that feel helpful rather than intrusive. Design principles for guest-facing data, with examples from airlines, ride-share, and retail that attractions can adapt.

Join us for a practical, hands-on session built to make you the person everyone turns to when something's not working. This class takes you through the most common issues teams encounter in accesso Freedom and, more importantly, how to resolve them quickly and confidently. We'll start with diagnosing POS and touchpoint hiccups, then work through hardware headaches — printers, scanners, and payment terminals — before tackling kitchen routing and KDS orders that don't land where they should. From there, you'll learn how to troubleshoot payment and tender errors, resolve network and connectivity drops, and recover gracefully when devices go offline. You'll leave with a repeatable approach to isolating problems, knowing what to check first, and when to escalate to support.

Join us for a hands-on session that showcases the power of accesso Paradox and how it can elevate your resort's activities. Whether you're new to the platform or refining an existing setup, this class walks through configuration from end to end. We'll start with transitioning from DCI to Sector and the key differentiators from accesso Siriusware, then move into streamlining your catalog through Product and Variant configuration and efficiently managing your offerings with packaging in accesso Paradox. From there, you'll learn how to leverage Calendar-Based and Dynamic Pricing to maximize revenue potential, and finish by seamlessly launching products on your web store to drive sales and enhance the guest experience.

Configuring reporting dashboards, building custom reports, and using accesso ShoWare data to inform programming and pricing decisions for live entertainment operators.

Deep dive into advanced ticketing configuration, dynamic pricing setup, and reporting customization. Bring your laptop and your questions.