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Day-of Engagement That Converts:
A Fairs and Festivals Playbook  

Turn day-of messaging into a revenue and retention engine. How marketing and operations teams can lift attendance, additional spend and grow satisfaction while converting anonymous and walk-up buyers into identified guests.

Fairs-Festivals-Playbook

What's inside?

Target@3x

5-Step Framework

A 5-step approach for converting anonymous and walk-up attendees into known, marketable contacts. 

Smart Solutions@3x

Pre-Sale Strategies

Advanced planning that locks in attendance before weather and last-minute drop-off becomes a problem.

Wait Time@3x

Throughput Management

Gate operations and crowd management tactics that reduce bottlenecks and improve the arrival experience.

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Pre-Event Checklist

A pre-arrival checklist, day-of command center quick reference, and message decision tree your team can use.

Woman on phone at the fair

Drive on-site behavior

Every on-site message structure should lead with value to the attendee, then layer in urgency or a call to action. Once attendees are inside, your messaging goal shifts from logistics to experience amplification and revenue optimization.

The best day-of messages are genuinely useful and should help attendees navigate, discover and enjoy more of what the event has to offer. Persuasion is most effective when it comes wrapped in utility.

Download the Day-of Engagement That Converts Playbook

Fairs-Festivals-Playbook

About accesso ShoWare

Gain flexibility and control over your entire ticket sales experience with accesso ShoWare. This powerful live event ticketing suite offers customizable, cloud-based SaaS ticketing solutions. Operators of every size can streamline ticketing and maximize revenue with a full range of integrated, real-time ticketing options, including on-site, online, mobile, social and call center. 

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